Jeffrey Kovac is a Canadian who describes himself as a “IDF veteran and proud Zionist” on his LinkedIn profile. His profile notes that he was a “Finance Analyst” in the “Israel Ministry of Defense” from October 1996 to September 1999. His profile states that he now works as an insurance broker in Westmount, Que. The “about” section of the profile adds: “Wal-Mart Retail Link Analyst. List of Customers – CVS pharmacies, Wal-Mart, Zellers, Loblaws, Shoppers Drug Mart, Jean Coutu, Bed Bath & Beyond, X-Mas Tree Shops, 5 Below, Toys R’ US, Sears, The Bay, Costco. I love working with driven, motivated, outgoing and upbeat people who I can learn from, teach and drive forward with.”
In January 2025, he posted a Facebook photo of him in Israeli uniform holding a sledgehammer in front of a concrete wall with chain link fence on top of it. The caption states: “Israel in the front!
Gaza in the back!
Best caption wins a gift from the IDF! Am Israel Chai!
”
Several people responded to Kovac’s post, with comments such as: “I only see Israel”; “Latrine duty again – eh?”; “The front is always cleaner!!”; “Jewish land to the front… Jewish land to the back!!!”; “Israel’s newest territory coming up the rear!”; “Too bad you aren’t holding a shovel, you could have been digging a grave for all the HHH terrorists.”
Kovac responded to an August 2025 Facebook post from Liberal MP Anthony Housefather about Israeli military service, claiming: “I’ve served 3 deployments since Oct 7th and will go back as many times as I can to help defend the country of my ancestors! I’d love to be questioned by any govt agency and tell them the cold heart truths!! AM ISRAEL CHAI FOREVER! 🇮🇱 💪🏻”
In October 2025, Kovac posted several photos of him in Israeli uniform, as well as one with bombed out buildings and smoke in the background, with the caption: “I’m the grandson of 4 holocaust survivors. One of my grandfathers fought in the Haganah for the independence of Israel. I’ve been to Gaza 4x since this war began. I’ve seen the carnage at Be’eri, The Nova festival and what this war has done to my country. If there’s one thing I can humbly suggest, what my commander Dudu repeatedly told me… ‘Don’t pay attention to the Paca Paca (talk talk). Focus on your family, your career, making the world a better place. Focus on getting your kids ready for their futures. Focus on the good! Jiffa, don’t pay attention to all the paca paca! They’ll all be forgotten as soon as their miserable lives are over.’ Let us all focus on tikkun olam and on bringing back our chatoufim (our hostages)! Let us all focus on remaining strong, resilient, loving, smart, hard working and making Am Israel stronger than ever, and let us always remember our brothers and sisters who we all lost on Oct 7th, and our IDF brothers and sisters we’ve lost ever since! Am Israel Chai chaverim! 🇮🇱 💪🏻”
